Self Help
This plan was halted because of judge Gary's death, but it proves
that the author of the Law of Success has produced an educational
plan of an enduring nature. Judge Gary was eminently prepared to
judge the value of such a course, and the fact that he analyzed the
Law of Success philosophy and was preparing to invest the huge
sum of $150,000.00 in it is proof of the soundness of all that is said in
behalf of the course.
You will observe, in this General Introduction to the course, a few technical terms, which may not be plain to you. Do not allow this to bother you. Make no attempt at first reading to understand these terms. They will be plain to you after you read the remainder of the course.
This entire Introduction is intended only as a background for the other fifteen lessons of the course, and you should read it as such. You will not be examined on this Introduction, but you should read it many times, as you will get from it at each reading a thought or an idea which you did not get on previous readings.
In this Introduction you will find a description of a newly discovered law of psychology which is the very foundation stone of all outstanding personal achievements. This law has been referred to by the author as the Master Mind, meaning a mind that is developed through the harmonious co-operation of two or more people who ally themselves for the purpose of accomplishing any given task.
If you are engaged in the business of selling you may profitably experiment with this law of the Master Mind in your daily work. It has been found that a group of six or seven salespeople may use the law so effectively that their sales may be increased to unbelievable proportions.
Life Insurance is supposed to be the hardest thing on earth to sell. This ought not to be true, with an established necessity such as life insurance, but it is. Despite this fact, a small group of men working for the Prudential Life Insurance Company, whose sales are mostly small policies, formed a little friendly group for the purpose of experimenting with the law of the Master Mind with the result that every man in the group wrote more insurance during the first three months of the experiment than he had ever written in an entire year before.
What may be accomplished through the aid of this principle, by any small group of intelligent life-insurance salesmen who have learned how to apply the law of the Master Mind will stagger the imagination of the most highly optimistic and imaginative person.