Law Of Attraction

You should spend a portion of your time in the place of business of each of your clients; in fact you should have a desk and working equipment right on the grounds, so you can get firsthand information as to your clients' sales problems as well as accurate information as to their goods and wares. Through this sort of effort you will give the advertising agency a reputation for effective service such as it would get in no other way, and you will please your clients because they will see satisfactory returns from your efforts.

As long as you keep the agency and the clients whom you serve satisfied your job is safe and you will make money. A reasonable expectation of returns under this plan would be a gross business of $250,000.00 a year, on which your seven per cent would amount to $17,500.00. A man or woman of unusual ability could run the figure much higher than this, up to, say, an income of $25,000.00 a year, while the tendency would be, however, to drop down to around $5,000.00 to $7,500.00, which are the figures that the "average" man or woman might reasonably expect to earn.

You can see that the plan has possibilities. It supplies independent work and gives you one hundred per cent of your earning power. It is better than a position as advertising manager, even if the position paid the same money, because it practically places you in a business of your own - one in which your name is constantly developing a survival value.

PLAN NUMBER THREE

This plan can be put into operation by almost any man or woman of average intelligence, and with but little preparation. Go to any first-class printer and make arrangements with him to handle all the business you bring to him, allowing you a commission of say ten per cent on the gross amount.

Then go to the largest users of printed matter and get samples of everything in the way of printing that they use. Form a partnership or working arrangement with a commercial artist who will go over all this printed matter and wherever suitable or appropriate he will improve the illustrations or make illustrations where none were used before, making a rough pencil sketch which can be pasted to the original printed matter.

Then, if you are not a writer of copy, form a working arrangement with someone who is and get him or her to go over the copy of the printed matter and improve it in every respect possible.