Pleasing Personality

Who are the big employers of help, today?

Are they the rich men's sons who fell heir to employership?

Not on your life!

They are the men and women who came up from the ranks of the most lowly sort of labor; men and women who have had no greater opportunity than you have. They are in the positions that they hold because their superior ability has enabled them intelligently to direct others.

You can acquire that ability if you will try.

Right in the town or city where you live there are people who probably could benefit by knowing you, and who could undoubtedly benefit you in return. In one section of the city lives John Smith who wishes to sell his grocery store and open a moving picture theater. In another section of the city is a man who has a moving picture theater that he would like to trade for a grocery store.

ASPIRATION is greater than realization, because it keeps us eternally climbing upward toward some unattained goal. Can you bring them together?

If you can, you will serve both and earn a nice remuneration. In your town or city are people who want the products raised on the farms in the surrounding community. On those farms are farmers who raise farm products and who want to get them into the hands of those who live in town.

If you can find a way of carrying the farm products direct from the farm to the city or town consumer you will enable the farmer to get more for his products and the consumer to get those products for less, and still there will be a margin to pay you for your ingenuity in shortening the route between producer and consumer.

In business there are, broadly speaking, two classes of people - the Producers and the Consumers. The tendency of the times is to find some way of bringing these two together without so many intermediaries.

Find a way to shorten the route between producer and consumer and you will have created a plan that will help these two classes and handsomely profit you. The laborer is worthy of his hire. If you can create such a plan you are entitled to a fair proportion of that which you save for the consumer and also a fair proportion of that which you make for the producer.