Success

This author can remember when he had to pay twenty-five cents for a gallon of lamp oil and walk two miles through the hot sun and carry it home in a tin can in the bargain.

Now, Rockefeller's wagon will deliver it at the back door, in the city or on the farm, at a little over half that sum. Who has a right to begrudge Rockefeller his millions as long as he has reduced the price of a needed commodity. He could just as easily have increased the price of lamp oil to half a dollar, but we seriously doubt that he would be a multi-millionaire today if he had done so.

There are a lot of us who want money, but ninety-nine out of every hundred who start to create a plan through which to get money give all their thought to the scheme through which to get hold of it and no thought to the service to be given in return for it.

A Pleasing Personality is one that makes use of Imagination and Cooperation. We have cited the foregoing illustrations of how ideas may be created to show you how to co-ordinate the laws of Imagination, Co-operation and a Pleasing Personality.

Analyze any man who does not have a Pleasing Personality and you will find lacking in that man the faculties of Imagination and Cooperation also. This brings us to a suitable place at which to introduce one of the greatest lessons on personality ever placed on paper. It is also one of the most effective lessons on salesmanship ever written, for the subjects of attractive personality and salesmanship must always go hand in hand; they are inseparable.

I have reference to Shakespeare's masterpiece, Mark Antony's speech at the funeral of Caesar. Perhaps you have read this oration, but it is here presented with interpretations in parentheses, which may help you to gather a new meaning from it.

The setting for that oration was something like the following: Caesar is dead, and Brutus, his slayer, is called on to tell the Roman mob, that has gathered at the undertaker's, why he put Caesar out of the way.

Picture, in your imagination, a howling mob that was none too friendly to Caesar, and that already believed that Brutus had done a noble deed by murdering him. Brutus takes the platform and makes a short statement of his reasons for killing Caesar.