Napoleon Hill

Find a motive around which men may be induced to rally in a highly emotionalized, enthusiastic spirit of perfect harmony and you have found the starting point for the creation of a Master Mind.

It is a well-known fact that men will work harder for the attainment of an ideal than they will for mere money. In searching for a motive as the basis for developing co-operative group effort it will be profitable to bear this fact in mind.

At the time of the writing of this lesson there is much adverse agitation and general criticism directed against the railroads of the country. Who is back of this agitation this author does not know, but he does know that the very fact that such agitation exists could and should be made the motivating force around which the railroad officials might rally the hundreds of thousands of railroad employees who earn their living by railroading, thereby creating a power that would effectively eliminate this adverse criticism.

The railroads are the very back-bone of the country. Tie up all railroad service and the people of the larger cities would starve before food could reach them. In this fact may be found a motive around which a large majority of the public could be caused to rally in support of any plan for self-protection which the railroad officials might wish to carry out.

The power represented by all of the railroad employees and a majority of the public who patronize the railroads is sufficient to protect the railroads against all manner of adverse legislation and other attempts to depreciate their properties, but the power is only potential until it is organized and placed definitely back of a specific motive. Man is a queer animal.

Give him a sufficiently vitalized motive and the man of but average ability, under ordinary circumstances, will suddenly develop superpower. What man can and will accomplish to please the woman of his choice (providing the woman knows how to stimulate him to action) bas ever been a source of wonderment to students of the human mind. There are three major motivating forces to which man responds in practically all of his efforts. These are:

1. The motive of self-preservation

2. The motive of sexual contact

3. The motive of financial and social power. Stated more briefly, the main motives, which impel men to action, are money, sex and self-preservation.