Success

oose a vocation, 1 would have the name of my business school well fixed in their minds. If I were a grocer, or a department store owner, or a druggist, 1 would cultivate the children, thereby attracting both them and their parents to my place of business; for it is a well known fact that there is no shorter route to the heart of a parent than that which leads through interest manifested in the offspring. If I were a department store owner, and used whole pages of newspaper space, as most of them do, I would run a comic strip at the bottom of each page, illustrating it with scenes in my play-room, and in this way induce the children to read my advertisements. If I were a preacher, I would equip the basement of my church with a childrens play-room that would attract the children of the community every day in the week; and, if my study were near by, I would go into that play-room and enjoy the fun with the little fellows, thereby gaining the inspiration with which to preach better sermons while at the same time raising parishioners for tomorrow. I can think of no more effective method than this of rendering a service that would be in harmony with Christianity, and which would, at the same time, make my church a popular place of abode for the young folks. 34 SINGLENESS of purpose is one of the chief essentials for success in life, no matter what may be ones aim. - John D. Rockefeller, Jr. 35 If I were a national advertiser, or the owner of a mail order house, I would find appropriate ways and means of establishing a point of contact with the children of the country; for, let me repeat, there is no better way of influencing the parent than that of capturing the child. If I were a barber, I would have a room equipped exclusively for children, for this would bring me the patronage of both the children and their parents. In the outskirts of every city there is an opportunity for a flourishing business for someone who will operate a restaurant and serve meals of the better home-cooked quality, and cater to families who wish to take the children and dine out occasionally. I would have the place equipped with well stocked fishing ponds, and ponies, and all sorts of animals and birds in which children are interested, if I were operating it, and induce the children to come out regularly and spend the entire day. Why speak of gold mines when opportunities such as this are a