A Definite Chief Aim

It would be insufficient for you to say that you would make money by going into some sort of business. You would have to decide just what line of business. You would also have to decide just where you would locate. You would also have to decide the business policies under which you would conduct your business. In answering the question,

"What Is Your Definite Purpose In Life,"

that appears in the questionnaire; which I have used for the analysis of more than 16,000 people, many answered about as follows:

"My definite purpose in life is to be of as much service to the world as possible and earn a good living.

That answer is about as definite as a frog's conception of the size of the universe is accurate!

The object of this lesson is not to inform you as to what your life-work should be, for indeed this could be done with accuracy only after you had been completely analyzed, but it is intended as a means of impressing upon your mind a clear conception of the value of a definite purpose of some nature, and of the value of understanding the principle of organized effort as a means of attaining the necessary power with which to materialize your definite purpose.

Careful observation of the business philosophy of more than one hundred men and women who have attained outstanding success in their respective callings, disclosed the fact that each was a person of prompt and definite decision. The habit of working with a definite chief aim will breed in you the habit of prompt decision, and this habit will come to your aid in all that you do.

Moreover, the habit of working with a definite chief aim will help you to concentrate all your attention on any given task until you have mastered it. Concentration of effort and the habit of working with a definite chief aim are two of the essential factors in success which are always found together.

One leads to the other. The best known successful businessmen were all men of prompt decision who worked always with one main, outstanding purpose as their chief aim.

Some notable examples are as follows:

Woolworth chose, as his definite chief aim, the belting of America with a chain of Five and Ten Cent Stores, and concentrated his mind upon this one task until he "made it and it made him."

Wrigley concentrated his mind on the production and sale of a five cent package of chewing gum and turned this one idea into millions of dollars. 


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