Law Of Attraction

I did just what you will be advised, throughout this course, to do. First of all, I made the securing of this capital my definite chief aim. Second, I laid out a complete plan through which to transform this aim into reality. Backed by sufficient Self-confidence and spurred on by Initiative, I proceeded to put my plan into action. But, before the "action" stage of the plan had been reached, more than six weeks of constant, persistent study and effort and thought were embodied in it.

If a plan is to be sound it must be built of carefully chosen material. You will here observe the application of the principle of organized effort, through the operation of which it is possible for one to ally or associate several interests in such a way that each of these interests is greatly strengthened and each supports all the others, just as one link in a chain supports all the other links.

I wanted this $25,000.00 in capital for the purpose of creating a school of Advertising and Salesmanship. Two things were necessary for the organization of such a school.

One was the $25,000.00 capital, which I did not have, and the other was the proper course of instruction, which I did have. My problem was to ally myself with some group of men who needed that which I had, and who would supply the $25,000.00.

This alliance had to be made through a plan that would benefit all concerned. After my plan had been completed, and I was satisfied that it was equitable and sound, I laid it before the owner of a well known and reputable business college which just then was finding competition quite keen and was badly in need of a plan for meeting this competition.

My plan was presented in about these words: Whereas, you have one of the most reputable business colleges in the city; and, Whereas, you need some plan with which to meet the stiff competition in your field; and, Whereas, your good reputation has provided you with all the credit you need; and, Whereas, I have the plan that will help you meet this competition successfully.

Be it resolved, that we ally ourselves through a plan that will give you that which you need and at the same time supply me with something which I need. Then I proceeded to unfold my plan, further, in these words: I have written a very practical course on Advertising and Salesmanship.

Having built this course out of my actual experience in training and directing salesmen and my experience in planning and directing many successful advertising campaigns, I have back of it plenty of evidence of its soundness.