Napoleon Hill
Still another reason why the Field store can get more for merchandise
than most other merchants is due to the careful selection and
supervision of salespeople. One would seldom find a person
employed in the Field store whom one would not be willing to accept
as a social equal, or as a neighbor.
Not a few men have made the acquaintance of girls in the Field store who later became their wives. Merchandise purchased in the Field store is packed or wrapped more artistically than is common in other stores, which is still another reason why people go out of their way and pay higher prices to trade there. While we are on the subject of artistic wrapping of merchandise I wish to relate the experience of a friend of mine which will not fail to convey a very definite meaning to those engaged in the business of selling, as it shows how imagination may be used even in wrapping merchandise.
This friend had a very fine silver cigarette case which he had carried for years, and of which he was very proud because it was a gift from his wife. Constant usage had banged the case up rather badly. It had been bent, dented, the hinges warped, etc., until he decided to take it to Caldwell the jeweler, in Philadelphia, to be repaired. He left the case and asked them to send it to his office when it was ready.
About two weeks later a splendid-looking new delivery wagon with
the Caldwell name on it drew up in front of his office, and a nice looking
young man in a neat uniform stepped out with a package that
was artistically wrapped and tied with a ribbon tape string.
The package happened to be delivered to my friend on his birthday, and, having forgotten about leaving the cigarette case to be repaired, and observing the beauty and size of the package that was handed to him, he naturally imagined that someone had sent him a birthday present. His secretary and other workers in his office gathered around his desk to watch him open up his "present."