Self Help

They said they would, and they did!

That incident has gone down in the history of the National Cash Register Company under the name of Hugh Chalmers' Million Dollar Shoe Shine, for it is said that this turned the tide in the company's affairs and was worth millions of dollars. Enthusiasm knows no defeat!

The Sales Manager who knows how to send out an army of enthusiastic salespeople may set his own price on his services, and what is more important even than this, he can increase the earning capacity of every person under his direction; thus, his enthusiasm benefits not only himself but perhaps hundreds of others. Enthusiasm is never a matter of chance.

There are certain stimuli which produce enthusiasm, the most important of these being as follows:

1. Occupation in work which one loves best.

2. Environment where one comes in contact with others who are enthusiastic and optimistic.

3. Financial success.

4. Complete mastery and application, in one's daily work, of the Fifteen Laws of Success.

 5. Good health.

6. Knowledge that one has served others in some helpful manner.

7. Good clothes, appropriate to the needs of one's occupation. All of these seven sources of stimuli are self-explanatory with the exception of the last.

The psychology of clothes is understood by very few people, and for this reason it will be here explained in detail. Clothes constitute the most important part of the embellishment which every person must have in order to feel self-reliant, hopeful and enthusiastic.

THE PSYCHOLOGY OF GOOD CLOTHES

When the good news came from the theater of war, on November the eleventh, 1918, my worldly possessions amounted to but little more than they did the day I came into the world. The war had destroyed my business and made it necessary for me to make a new start!

My wardrobe consisted of three well-worn business suits and two uniforms which I no longer needed.

Knowing all too well that the world forms its first and most lasting impressions of a man by the clothes he wears, I lost no time in visiting my tailor.

Happily, my tailor had known me for many years, therefore he did not judge me entirely by the clothes I wore.