Law Of Attraction

 

After I discovered my mistake, I then wrote a letter that was based upon strict application of the principle of suggestion, and this letter not only brought back replies from all to whom it was sent, but many of the replies were masterpieces and served, far beyond my fondest hopes, as valuable supplements to the book. For the purpose of comparison, to show you how the principle of suggestion may be used in writing a letter, and what an important part enthusiasm plays in giving the written word "flesh," the two letters are here reproduced.

It will not be necessary to indicate which letter failed, as that will be quite obvious: A CAREFUL inventory of all your past experiences may disclose the startling fact that everything has happened for the best.

My dear Mr. Ford:

I am just completing a manuscript for a new book entitled How to Sell Your Services.

I anticipate the sale of several hundred thousand of these books and I believe those who purchase the book would welcome the opportunity of receiving a message from you as to the best method of marketing personal services. Would you, therefore, be good enough to give me a few minutes of your time by writing a brief message to be published in my book?

This will be a big favor to me personally and I know it would be appreciated by the readers of the book. Thanking you in advance for any consideration you may care to show me, I am,

Yours very truly, Hon. Thomas R. Marshall,

Vice-President of the United States,

Washington, D. C.

My dear Mr. Marshall:

Would you care for the opportunity to send a message of encouragement, and possibly a word of advice, to a few hundred thousand of your fellow men who have failed to make their mark in the world as successfully as you have done?

I have about completed a manuscript for a book to be entitled How to Sell Your Services. The main point made in the book is that service rendered is cause and the pay envelope is effect; and that the latter varies in proportion to the efficiency of the former.

The book would be incomplete without a few words of advice from a few men who, like yourself, have come up from the bottom to enviable positions in the world. 

 

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